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Long ago, in the distant sands of time, when the universe was young and humanity was innocent – autumn 2008, I’m talking about – one company made a decision that would irrevocably alter the course of history. In one fell swoop, on the morning of the 6th of October, 2008, Pizza Hut decided to become Pasta Hut.

It was a hell of a flex; like Burger King rebranding as Crumpet King. The company changed all of its restaurants to bear the name “Pasta Hut” and decided that they would be known this way forever. However, after the name was unpopular, the company reversed the decision.

 

 

Long ago, in the distant sands of time, when the universe was young and humanity was innocent – autumn 2008, I’m talking about – one company made a decision that would irrevocably alter the course of history. In one fell swoop, on the morning of the 6th of October, 2008, Pizza Hut decided to become Pasta Hut.

It was a hell of a flex; like Burger King rebranding as Crumpet King. The company changed all of its restaurants to bear the name “Pasta Hut” and decided that they would be known this way forever. However, after the name was unpopular, the company reversed the decision.

 

 

Long ago, in the distant sands of time, when the universe was young and humanity was innocent – autumn 2008, I’m talking about – one company made a decision that would irrevocably alter the course of history. In one fell swoop, on the morning of the 6th of October, 2008, Pizza Hut decided to become Pasta Hut.

It was a hell of a flex; like Burger King rebranding as Crumpet King. The company changed all of its restaurants to bear the name “Pasta Hut” and decided that they would be known this way forever. However, after the name was unpopular, the company reversed the decision.

 

Long ago, in the distant sands of time, when the universe was young and humanity was innocent – autumn 2008, I’m talking about – one company made a decision that would irrevocably alter the course of history. In one fell swoop, on the morning of the 6th of October, 2008, Pizza Hut decided to become Pasta Hut.

It was a hell of a flex; like Burger King rebranding as Crumpet King. The company changed all of its restaurants to bear the name “Pasta Hut” and decided that they would be known this way forever. However, after the name was unpopular, the company reversed the decision.

Is that how you remember it? It’s how most people do. But that isn’t what happened. In fact, none of that information is correct.
Life
‘A Loveable Anarchist’: The Oral History of Mr Blobby
Isabelle Aron
1.9.21

Ever since that October morning, the Pasta Hut phenomenon has exerted a strange power over the public. People can’t remember exactly what happened but they’re still angry about it. Misinformation runs rife online: this person – in a discussion that manages to draw a parallel between OnlyFans and Pizza Hut – believes that Pasta Hut happened because pasta sold better than pizza in the UK; this person believes that the campaign lasted six months; this person believes that the name change was “universally rejected”. All three of them are mistaken.

There is a sort of cultural amnesia about the rebrand, of people recalling it over a decade later but doubting their memory. Some seem to believe that they are the only person who remembers Pasta Hut at all. Frequently there are howls into the ether: Does anyone else remember when Pizza Hut changed its name to Pasta Hut, they ask. Does anyone else remember?

 

Is that how you remember it? It’s how most people do. But that isn’t what happened. In fact, none of that information is correct.

Ever since that October morning, the Pasta Hut phenomenon has exerted a strange power over the public. People can’t remember exactly what happened but they’re still angry about it. Misinformation runs rife online: this person – in a discussion that manages to draw a parallel between OnlyFans and Pizza Hut – believes that Pasta Hut happened because pasta sold better than pizza in the UK; this person believes that the campaign lasted six months; this person believes that the name change was “universally rejected”. All three of them are mistaken.

There is a sort of cultural amnesia about the rebrand, of people recalling it over a decade later but doubting their memory. Some seem to believe that they are the only person who remembers Pasta Hut at all. Frequently there are howls into the ether: Does anyone else remember when Pizza Hut changed its name to Pasta Hut, they ask. Does anyone else remember?

 

Is that how you remember it? It’s how most people do. But that isn’t what happened. In fact, none of that information is correct.

Ever since that October morning, the Pasta Hut phenomenon has exerted a strange power over the public. People can’t remember exactly what happened but they’re still angry about it. Misinformation runs rife online: this person – in a discussion that manages to draw a parallel between OnlyFans and Pizza Hut – believes that Pasta Hut happened because pasta sold better than pizza in the UK; this person believes that the campaign lasted six months; this person believes that the name change was “universally rejected”. All three of them are mistaken.

There is a sort of cultural amnesia about the rebrand, of people recalling it over a decade later but doubting their memory. Some seem to believe that they are the only person who remembers Pasta Hut at all. Frequently there are howls into the ether: Does anyone else remember when Pizza Hut changed its name to Pasta Hut, they ask. Does anyone else remember?

Is that how you remember it? It’s how most people do. But that isn’t what happened. In fact, none of that information is correct.
Life
‘A Loveable Anarchist’: The Oral History of Mr Blobby
Isabelle Aron
1.9.21

Ever since that October morning, the Pasta Hut phenomenon has exerted a strange power over the public. People can’t remember exactly what happened but they’re still angry about it. Misinformation runs rife online: this person – in a discussion that manages to draw a parallel between OnlyFans and Pizza Hut – believes that Pasta Hut happened because pasta sold better than pizza in the UK; this person believes that the campaign lasted six months; this person believes that the name change was “universally rejected”. All three of them are mistaken.

There is a sort of cultural amnesia about the rebrand, of people recalling it over a decade later but doubting their memory. Some seem to believe that they are the only person who remembers Pasta Hut at all. Frequently there are howls into the ether: Does anyone else remember when Pizza Hut changed its name to Pasta Hut, they ask. Does anyone else remember?

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